What is the #1 Way To Find Success With Social Media Marketing?
At some point, pretty much every company looking for a way to maximize their social media marketing efforts will turn to Google for advice on the subject. And what will they find? Billions of hits. Conflicting opinions. Thousands of different tips, tricks, and techniques promise to deliver the magic bullet. There's so much noise surrounding the subject that anyone searching in earnest for clear, actionable advice might feel instantly overwhelmed. And in sudden need of a quick nap.
But the truth is, there is no magic bullet.
There is no one method guaranteed to help your business suddenly, almost miraculously, enjoy meteoric success on social media.
The number #1 way to find success on social media is the not-so-secret-secret method of simply showing up. That may seem obvious or too simplistic to be effective, but in truth, being present is the golden ticket you've been waiting for.
Here's why.
Many companies invest in elaborate social media marketing plans that include eye-catching graphics, clever copy, and paid ads only to fall short because they've overlooked the purpose of the platform itself. They're spinning their wheels worrying about ways to "hack the system," to increase engagement without investing the time to actually, you know, engage.
And what does that look like?
The good folks over at HubSpot found that "80% of customers expect companies to respond to their social media posts within 24 hours" and that there are negative consequences for those companies who don't. So much so in fact that Hubspot also found that "50% of customers claim they would cease business with a company that fails to respond to a negative social media post," clearly showing the negative impact that a social media strategy that's based on a one-way conversation style can have on your business.
So if you're looking for success on social media then... you know... go be social.