Have you ever found yourself struggling to keep track of all the content on your website or blog? Maybe you have too many pages, and you're not sure which ones are still relevant or up-to-date. Or perhaps you're trying to identify gaps in your content strategy and need a comprehensive view of what you've already published. Whatever your situation may be, setting up a content inventory can be an incredibly helpful tool for organizing your content and optimizing your overall strategy.

A content inventory is a comprehensive list or database of all the content assets that exist on a website or digital platform. It typically includes information such as:

• Page URLs

• Page titles

• Keywords used

• Meta descriptions

• Internal links

• External links

• Word counts

• Publication date

• Last modification

• Expiration date

• Author

• File locations

• Page views

• Comments

• etc.

The purpose of a content inventory is to provide an overview of all the content you’ve created that lives on your website, which can then help you identify gaps, redundancies, opportunities and areas for improvement.

Not sure where to get started? Check out our template below. It’s a Google Sheet, so while you can view it, you’ll have to go to “File” and “Make a Copy” to get started on your own private document that only you can view and edit.

By conducting a content inventory, you can make data-driven decisions about what content to create, update, consolidate, or remove, ultimately improving the user experience and driving better results for your business. It’s an important tool in your content marketing toolbox.