Content Brief Template
A detailed brief to a copywriter is super duper important because it helps your writer understand the goals, audience, and tone of the copy they are creating. It also helps ensure that the copy produced aligns with the overall strategy and messaging of the project. A clear brief can also save time and revisions in the long run, as it sets expectations and provides direction for the writer. Additionally, it helps the copywriter to write in the style and tone that you want, rather than writing in the style that they think you want. A key difference that can save you time and money in the long run.
Some of the things a good content brief should include:
Title: Give your writing assignment a name. It doesn't have to be the title of the finished piece of content, but it does help to name the project so that you can refer to it by name and avoid confusion with any other projects you might have on the go.
Purpose: Explain the purpose of the writing assignment, such as to inform, persuade, or entertain.
Target audience: Describe the target audience for the writing assignment with as much detail as you can, including their age, gender, location, interests, and any other relevant demographics that would contribute to the success of the writing project.
Tone and style: Describe the tone and style that should be used in the writing assignment, such as formal or informal, humorous or serious, etc.
Background information: Fill in any necessary background information about the topic or product being discussed in the writing assignment. Try to put yourself in an outsider's shoes and avoid the use of any internal language or highly-specialized lingo.
Formatting requirements or constraints: Outline any specific requirements or constraints, such as word count, formatting guidelines, or SEO considerations, etc.
Deadlines and expectations: Clearly communicate any deadlines and expectations for the writing assignment, including the desired delivery date and any revisions or feedback that may be needed, and the review process.
By providing a clear and detailed brief, businesses can help their freelancers understand their goals and create content that meets their needs and expectations. It is also a good idea to provide any relevant examples, resources, or inspiration to help guide the freelancer's writing.